![]() There’s no one-size-fits-all approach for this, but the ABC formula is a good starting point.ĭon’t choose these things randomly, though. More clicks equals more traffic, which is why crafting an enticing title tag is so important. Plug the top-ranking page into our free traffic checker and check the “top keywords.” Step 3: Make your title more clickable (ABC formula) If you answer “yes” to all three questions, go ahead and add it. The key word here is “natural.” Don’t shoehorn words into your title tags that make them sound weird. This is something we can naturally incorporate into our title tag: ![]() You can do this by plugging the top-ranking page for your target keyword into Ahrefs’ Site Explorer and go to the Organic Keywords report.įor example, the top-ranking page for “best video doorbell” gets lots of traffic from keywords mentioning “camera”: ![]() To find these terms, look at the keywords sending the most traffic to the top-ranking page. You can cater to this by including popular terms in your title tags where natural. The first keyword on the list of “Top keywords” is the same as the Parent Topic: Step 2: Find potential ‘secondary’ keywords to addĭifferent people search for things in different ways. Google your target keyword and plug the top-ranking page into our free traffic checker. These keywords basically mean the same thing, but it probably makes more sense to target “best video doorbell” as it has an estimated 19K monthly searches vs. It’s often better to target this keyword to maximize your page’s traffic potential.įor example, let’s assume you put together a list of the best smart doorbells to target the keyword “best smart doorbell.” If you check this keyword’s Parent Topic, it’s “best video doorbell”: If you’re unfamiliar with Parent Topic, it’s the keyword sending the most traffic to the top-ranking page for your keyword. The best way to do this is to check the Parent Topic in Ahrefs’ Keywords Explorer. But before you skip to the next step, it’s worth taking a second to make sure you’re actually targeting the best keyword. Given that title tags are still a small ranking factor, it’s best to include your target keyword in your title tag. Step 1: Look to see if you’re targeting the best keyword If that’s not the case, do keyword research. How to write the perfect title tag for SEOīefore you start this process, you should know what your target keyword is.
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